t shirt ricamate

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Embroidered T-Shirts made in Italy

New collection
Embroidered T-Shirts and embroidered underwear
minimal and elaborate embroideries

Our embroidered t shirts and panties
in action!

The collection of embroidered T-shirts and panties that are original, particular, ironic and fun and made in Italy!

In the shop you can find our special and original embroidered t-shirts and panties and you can buy your favorite item by choosing between minimal and more elaborate embroideries.

As regards the size, we always recommend visit the page Size Chart to check which size is best suited to your style.

Embroidered T-shirts and particular, ironic, irreverent embroidered T-shirts, embroideries and passion

UEILA produces and sells made in Italy special, original, funny, ironic, funny and sometimes even irreverent embroidered t-shirts in organic cotton! The UeilaMilano embroidered t-shirts and panties are in 100% certified organic cotton. The embroideries can be minimal or elaborate with stylized drawings and images. But UeilaMilano is above all the streetwear brand that was born in Milan in 2015 from the collaboration of Giada Bich and Nicolò Pivoli.

The idea is to combine the ancient technique of embroidery with POP CULTURE and streetwear, intervening on “must-have” basic garments, such as the white organic cotton T-shirt, with original, fun, ironic, sometimes particular irreverent inspired by cinema, music and international and above all Milanese street culture.

Irony and originality are the leitmotif of UEILA’s embroideries, always created with passion and great fun.

Custom embroidered T shirts

In addition to the exclusive collections, you will find the custom embroidered t-shirts</strong section >”, where you can unleash all the creative flair you possess, proposing your ideas and making your custom embroidered organic cotton t-shirts or panties (always embroidered)

Let’s be clear, with UEILA, gift ideas , finally, will no longer be a problem!

We love working while having fun but we take the quality of all our creations very seriously:
Our embroidered organic cotton t-shirts are made with certified materials and products by companies that respect workers’ rights; Finally, we are exclusively committed to using eco-sustainable materials in every phase of our work!

So don’t wait any longer and write us an email at studio@ueilamilano.com with your customization request!


Mass culture or pop culture began to spread when images, myths and contents could finally be shared, by a large part of humanity, through the mass media.

Pop art, born in the mid-20th century, elaborates the images and contents related to everyday life up to elevate them, decontextualizing them to real works of art art.

Since high school we have been interested in Pop Art and when a few years later we started creating our tees, maybe even unconsciously, we have interpreted the white t-shirt as the famous “artist’s canvas”: every time we thought of a phrase, word or drawing we found ourselves recalling characters, films, artists, concepts and phrases related to our POP CULTURE .

What we do with our embroideries is to try to extrapolate recognizable elements of lla reality, whether material or immaterial, and to transport them on a support which for the artist is the canvas but which for us are the basic items of fashion, such as the organic cotton t-shirt.

The choice of using the embroidery technique seemed like the icing on the cake, it created such a perfect contrast to mix with words and images taken from our cultural background pop.

T-shirt ricamata "Rebel Rebel"

For example, the “Rebel Rebel” embroidery and the “Sciura” embroidery are very different from each other because they referring to different historical periods and contexts. We wanted to include them within the same collection because whoever buys and wears the t-shirt does so for the most disparate reasons: the colours, the beauty of the embroidery or the model but above all because those simple words have a value that can be for some ironic and for others iconic.

T-shirt ricamate "Sciura" (Unisex)

What unites the two embroidered tees taken as an example is that both now have a meaning for those who live in Milan, London and Hong Kong.

We enjoy imagining a conversation between the wearer of our “Rebel Rebel” t-shirt and a David Bowie fan… a dynamic of undertones and looks will be created which will materialize precisely through the enormous wealth of popular culture that we all now share through the media and news media in particular and the t-shirt will have the wearer and the observer as protagonists.


How can we not talk about the history of embroidery? How can you not take such an ancient art and technique into consideration? Embroidery unquestionably is. Scholars think that the history of embroidery began in the East and then embroidery spread throughout the West.

The first decorative embroidered stripes, dated centuries before Christ, were found in Egypt and Attica. Given their level of precision and accuracy, necessarily, a real school had to be widespread, in fact we have evidence of still current stitches such as the string, the grass and the cross stitch.

How could clothing be embellished in ancient times?

The answer is simple, just through the use of embroidery, in this way it was possible to increase the prestige of the person who wore it (at the time mostly political and religious).

In Sicily, the history of embroidery and the evidence associated with it date back to around the year one thousand; the Saracen influence is very strong due to the Arab occupation, the first “Thiraz e Rakam” embroidery and weaving workshops were introduced here. The word embroidery, in fact, derives from the Arabic lemma “raqm” which is pronounced “racam” and which precisely means “sign, drawing”.

The subjects in the embroidery of the Middle Ages drew from the figures of the New and Old Testament and then continue until the sixteenth century, where the embroideries begin to tell the popular traditions, the poems and the legends rooted in the deep soul of the people.

In the 18th century the history of embroidery took a turning point and we can see a consistent increase in the diffusion of embroidery used in fashion, more markedly in men’s clothing , to adorn the details of the wardrobe items.

In everyday life we assume the habit of pinning figures or points on a towel as an exercise begins to spread especially in Anglo-Saxon countries:

This is how the “samplers” (from the Latin EXEMPLUM) or m odello to imitate, while in Italy they will be called “Imparaticci”, and will be used for the exercise of the girls.

Just the development of the “imparaticcio” ” is directly connected with the spread of amateur embroidery; The ladies of the wealthy classes dedicated a lot of time to embroidery and the “sampler” was used as a sort of notebook, in which to record ideas, stitches and motifs to be consulted when necessary.


The oldest “junk” that exists is known as “SAMPLER BY JANE BOSTOCKE”,1598, preserved in London, Victoria & Albert Museum.

The 19th century saw, above all thanks to the technological progress of printing, a new leap in quality in the history of embroidery favored by the diffusion of a series of schemes based on the cross stitch which increase the popularity of this technique.

Embroidery becomes the main occupation both for aristocratic ladies, who do it as a leisure activity, and for the more popular classes who do it instead for work, and the “learners” begin to abound with religious symbols, pierced hearts, Madonnas and saints, but also phrases that celebrate love, friendship and death…

With the progress of chemistry, colored threads begin to spread but the numbers on the linen remain red, since red was the only color that could withstand numerous washings.

Furthermore, cotton and wool threads begin to be introduced instead of silk threads, so embroidery becomes more and more “POP”.

Also for this reason Ueila wanted to keep a continuous reference to the red thread in his embroideries, just to underline and in a certain sense pay homage to the link with the history of embroidery, this so fascinating and ancient art.

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